The development of entertainment applications and, in particular, games, in most cases, is a commercial project, the implementation of which allows direct (paid distribution of the application) or indirectly (advertising revenue) to make a profit.
Given the high level of competition in the entertainment application market, the success of the project is largely predetermined by the prior development of marketing research and the identification of those factors due to which a new application will be able to successfully compete with analogs or similar software products. As a result of research and analysis, general principles, goals and objectives are formed that must be implemented in the design and creation of an application.
Modern applications related to games and entertainment are highly dependent on the level of demand, and provided that the topic and content of the application are promising, the success of the product will directly depend on the quality of development and the effectiveness of promotion.
The entertainment application helps to attract the attention of users and, as a result, to ensure the success of the product:
- memorable graphics, convenient, intuitive interface and navigation;
- unique, addicting gameplay (for games) with an interesting plot and game mechanics;
- technological excellence that creates a comfortable environment for users to interact and work with the application, excluding malfunctions, errors, and allowing the product to be refined and developed.
In addition to the above, mobile games and entertainment must meet all the requirements (technical, graphic, ethical) of the site on which they will be hosted. The use of frameworks allows you to create a product that will initially be targeted and supported by several mobile platforms at once.